#disengage: the importance of daydreaming

Italian manufacture and Israelian creativity: not a daybed, not an armchair and definitely not a sofa, Daydream is the latest project of Assaf Israel for his design studio Joynout to be launched at next Salone del Mobile. A sculpture like seat, inspired by the lemniscate (symbol for infinity), that offers users new and unexpected ways of sitting, lounging and interacting. The seat enables the user to lounge in an incline position, promoting a relaxed and meditative state.

Daydream ph by Francesco Bolis

Created in reaction to the current trend of perpetually moving forward, the Daydream is inspired by the human experience, encouraging users to disengage with external distractions and find themselves in the space. When seating two however, the Daydream promotes interaction by creating a synergy between the users. In an alienated world, the Daydream aims to bring people closer to one another.

The importance of daydreaming has already been proven in studies. It comes to remind us that every good thing needs its own time. When we are not obsessed by challenges, our brains make cognitive leaps. After thinking about this for some time I had a vision of a fragile-looking object, with a strong feel of hovering. The Daydream is designed for mental and physical relaxation. It is an object that allows us to break away from the hectic reality and remind ourselves how important it is to enjoy the moment. Assaf Israel, Founder of Joynout

Datdream color combinations